How to Measure and Manage Your Corporate Reputation Terry Hannington

ISBN: 9781281098177

Published: January 10th 2010

ebook

95 pages


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How to Measure and Manage Your Corporate Reputation  by  Terry Hannington

How to Measure and Manage Your Corporate Reputation by Terry Hannington
January 10th 2010 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 95 pages | ISBN: 9781281098177 | 9.38 Mb

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesnt always work, witness Monday or Consignia,MoreThe issue of brand has overshadowed that of reputation.

It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesnt always work, witness Monday or Consignia, both victims of their infectious history. Terry Hannington provides a blueprint for effectively measuring and managing your reputation.

That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.



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